SAMAL DESIGN was created in Spring 2012 out of an experimental project. The success of a virtual 3D-spectacle with a pixelated frame named 5DPI convinced us to take a step forward. A cement watch, first ever manufactured in the watchmaking industry soon followed…

The inspiration of our collections is multiple from art déco to urban constructivism and 80s videogames with a modern twist. Dzmitry comes from Belarus and has studied in Italy before settling down in Paris. He used to design cars and has an approach that combines technology and pure design. I (Henri) have worked for Maisons de Couture.