Built out of a love for eyewear and an appreciation for true craftsmanship, Lowercase was established in 2016. The company was founded with a mission: to once again localize the Read More
For Karen Walker’s latest eyewear collection, she choose to colour outside the lines. The latest “Mischief” collection includes 6 new shapes perfect for spring, inspired by crayon tones and childish Read More
Discover the Spring Summer 2018 glasses collection through the images from our “#BeAnartist Series 3” campaign, which was inspired by the art world. Hand in hand with the exceptional photographer Read More
Eight new shapes for taking in that warm-weather reading list. Cool crystals, airy gradients, and classic tortoises ahead. Every Warby Parker frame is designed in-house, where the team puts together Read More
Take the usual standards of exclusivity and shift them up a gear. Blackfin presents the exclusive Blackfin 24KT GOLD Limited Edition range, a collection of limited, numbered models that give Read More
“There’s not great choices for women in optical overall, and the thing about glasses that’s so cool is that you kind of get to put on a whole new personality Read More
Gigi Barcelona’s history is family and their expertise comes from an extensive heritage. Patricia Ramo’s grandfather founded one of the first frames factory in 1962 in Poble Sec, the heart Read More
“Nature inspires our lenses and our lenses are made by Essilor® Sun Solution™, our frames are made by Castellani SRL and together we have collaborated and partnered to come up with unisex Read More
Joseph is launching its inaugural sunglasses collection in collaboration with EGO eyewear. The Joseph fashion label is known for its simple yet adventurously minimal European style; the man himself stimulated his Read More
Vision Expo East, an event for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation. Set against the high-fashion, international backdrop of New York City, Vision Expo East Read More
For Art’s Sake launches their AW18 collection of sunglasses with fun, quirky and eclectic graduating class: The Class of FAS. The campaign takes the idea of high school cliques and Read More
Karen Walker is no stranger to choosing non-typical subjects for her campaigns — she’s highlighted everyone from Toast the Dog, a social media influencer, to Phyllis Sue, a dancer in Read More
For the Gucci Hallucination campaign, artist Ignasi Monreal imagines paintings that feature imagery from classic artworks with characters wearing the latest Gucci Eyewear frames.
“For SS18 I was thinking about the strong women of 90s cinema. When Juliette Lewis arrived on set and saw the collection, she started to interpret the pieces by creating Read More
Forever Gold portrays the essence of the signature Linda Farrow lenses and opulent yellow gold=played titanium. Filmed by artist Roslan Khasanov, with mesmerising scenes of rich colours from iridescent inks, Read More
Off-White’s designer Virgil Abloh has a new collaboration and this time it’s with eyewear giant, Sunglass hut for a special capsule collection. Last year, Off-White partnered with Warby Parker and Read More
From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to our stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of Read More
The Gentle Monster 2018 Collection ‘RED WIDE OPEN’ owes its inspiration to the 1999 Stanley Kubrik Film, ‘Eyes Wide Shut’. ‘RED WIDE OPEN’ connotes the spirit that ‘challenges aesthetics and Read More
MYKITA presents its most refined and minimalistic design concept to date, establishing a new category within eyewear. Based on a barely visible construction, MYKITA LESSRIM is a collection of ultra-light Read More
COVRY understands the challenge of finding a pair of frames that fits your face comfortably. Shopping for eyewear that embraces diverse facial features has long been a seemingly impossible task. Read More
Last year, Gigi Hadid collaborated with Vogue Eyewear on a Sold Out glasses collaboration. For 2018, Gigi Hadid teams up with Vogue Eyewear again for a second limited-edition capsule collection. Read More
Awards season is in full swing. First came the Golden Globes, then the SAG Awards, followed by the Spanish Goyas and the British BAFTAs. Together, these comprise the warm-up for Read More
For the first S/S 2017 Collection, the two brands held an exclusive event in SUPER’s New York flagship store. The essence of the collaboration comes alive in Julian Klincewicz’s film, a mix of psychedelic Read More
With immense strength and lightness, steel is an easy material to work with. Steel is also a flexible material, in the sense that its properties change depending on the amount Read More
A new visual campaign by LINDBERG is now being launched at selected LINDBERG dealers across the globe. Inspired by the art movement neo-plasticism, which dates back 100 years, we have Read More
The spirit of VAVA eyewear is derived from today’s post-industrial society and the growing belief of belonging to a post-human age. Their avant-garde designs are all handmade at a small Read More
Austrian eyewear specialist Silhouette is known as much for its light-as-air aesthetics and rigorous manufacturing process (over 200 different steps are involved) as it is for its inspired collaborations with Read More
Mido 2018 is this weekend and it is bigger than ever, MIDO is the largest international show dedicated to the global eyewear sector, with more than 1.200 worldwide exhibitors. The Read More
FAKBYFAK has been selected by Camera Nazionale della Moda Italiana and Vogue Italia as one of the most promising and creative eyewear labels to showcase the new collections at Fashion Read More
New York Fashion Week for Fall has just ended and while the shows are just getting exciting in London and Milan. We are taking time to highlight our favourite eyewear Read More