You’ve never seen an optician ad that’s anywhere near as wild as this one. Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it’s just a crazy Read More
Fashion brand AllSaints celebrates its 21st anniversary with a collaboration with London-based eyewear label Archibald Optics creating a unique line of sunglasses that’s so limited you must get your hands on Read More
Grounded in tradition, the eyewear brand Rigards has always had an innovative approach to the term tradition. Being focused on on rediscovering the hidden treasures of natural horn frames, creating Read More
German active wear brand, Adidas and Italian design company, Italia Independent, have signed a four-year long eyewear licensing deal. The agreement details the production and distribution for Adidas Originals eyewear, Read More
We refuse to believe there’s even a single person on the planet who can resist the allure of Studio 54, regardless of whether or not they got to witness it. Pared Eyewear is Read More
Is there anything Yohji Yamamoto shies away from? We’re starting to think not. Most recently the iconic designer, who has been redefining the boundaries of fashion since 1972, debuted several Read More
FLEYE is the first eyewear company to blend man-made carbon fibres and natural wood fibres in one glasses frame. It’s a fine balance of opposites. Engineering vs nature. Super strong, Read More
It seems Drew Barrymore is taking a page from James Franco’s book and becoming a jack-of-all-trades—and we’re not complaining. After launching her own cosmetics brand, Flower (named after her production company, Flower Films), Read More
As with any sweeping trend, this one started with Rihanna. During the Fall 2014 shows, the pop songstress’ first true show season tour de force, Rih arrived at the Dior Read More
An interview with president David Nilsson and head of design Lina Aastrup of Stockholm-based Swedish Eyewear, which holds the global license for Marshall Eyewear. Why Marshall? Isn’t it known for making Read More
Tom Cruise wearing LGR in the latest Mission: Impossible movie!
Canadian Creative Collaborative for Charity is Claudia Alan’s new, ready to wear line of luxury eyewear. The C4 debut collection is a collaboration with Canadian style icon, Susie Wall, to benefit Read More
Any competent print designer can name a typeface at a glance. But can they name a typeface hidden in a pair of eyewear? That’s the question.
The Antwerp eyewear label theo doesn’t believe in colouring inside the lines. That’s why theo got in touch with the Bruges-based artist Strook. With his characteristic play of lines, he has literally made his mark on theo’s latest collection.
Inspired by Kalos, Greek god of beauty, Jason and Karen Kirk propose a unique colour palette that is at once in tune with seasonal fashion trends but is distinctly different from the crowd.
Have you hear? Silmo TV will be live from 25 – 28 September at the Paris Nord Villepinte Exhibition Centre.
Exclusive interview with Founder of Brooklyn Spectacles, Jenny Ma
Ahlem Eyewear has earned a half-page spread in Vogue and support from superstars like Beyoncé, who recently purchased two pairs of Ahlem sunglasses while shopping in Paris.
5 street style trends hot right now!
Reflective bendable glasses for all
Five minutes with the new face of Vogue Eyewear, Adriana Lima
“I really love trash. I try to give trash a second chance. I change it to be something else, which is like it will stay for more than 100 years now.”
“Buy Vision, Give Sight”
Summer essentials by Res/Rei
Metal, Metal Horn, Horn eyewear from London
12 new wooden designs from Mywoodi
