Gentle Monster Has The Coolest Stores Each More Different Than The Other

Gentle Monster, the South Korean eyewear brand that has exploded worldwide with its experimental and avant-garde designs in the highest quality has 12 retail stores that would transport you to a different dimension. Each with its own theme and concept reflecting the city or the glasses.

Soho, New York

Gentle Monster launched in the heart of New York city. designed with architecture at large’ rafael de cardenas, wood, metal, and maze-like mirror placements were used to express the brand’s perspective. expressing our brand philosophy and visions through window display and our in-store art gallery, where we plan to work with New York’s most inspiring and refreshing artists, to enhance the Gentle Monster experience.

79 Grand Street, New York, NY, 10013

Phone. +1 (646) 928-1694

Mon~Sat 11:00am~07:00pm / Sun 12:00pm~06:00pm

Beijing, China

The Beijing flagship store is reinterpreted the ‘Trap’ which continues 2nd story of ‘Secret Neighbors-Secret apartment’. ‘Trap’ was built as an effort to reverse these emotions, to unbind himself from counterfeit work, with objects and elements bringing him closer to genuine creativity.

N4 16-27，taikooli North, 11sanlitun Road, Beijing, China

Phone. +86-10-8400-4583

Mon~Sun. 10:00 am~10:00 pm

Bukchon, Seoul, Korea

Past and present coexist in gentle monster’s 4th flagship store, ‘bathhouse’. we chose coexistence as a means of remembering the things that we don’t want to forget, but will be forgotten. thus we retain the origin of bathhouse and reenact the concept of created preservation with identity of the brand.

92, Gyedong-gil, Jongno-gu, Seoul, Korea

Phone. +82-70-4895-1287

Mon~Sun. 11:00am~08:00pm

Sinsa, Seoul, Korea

The Sinsa Flagship space was designed inspired by laws of Entropy, illustrating its fields through structural design and visual objects. The sequential flow from chaos to order within the layout of the trees represent the reverse energy that entropy represents. A kinetic object installed towards the end of the space represents the single light energy that precedes entropy.

533-6, sinsa-dong, gangnam-gu, seoul, korea

Phone. +82-70-5080-0196

Mon~Sun. 12:00pm~9:00pm

Busan, Korea

Gentle Monster’s ‘the play:play-acting’ is based on actors, stage and audiences, these three elements to perform the most special play. each room is connected like a maze, and the keyword for the play is inside each room which creates suspense, integrates play elements all together to create one story.

78-1, Gwangbok-ro, Jung-gu, Busan, Korea

Phone. +82-51-254-7898

Mon~Sun. 12:00pm~09:00pm

Chengdu, China

“The NEW GENERATION, AFTER TSUNAMI” is set in a world washed away by an all devouring tsunami. In the end, will life prevail. Gentle Monster Chengdu imagines a post apocalyptic world, where life was reset and reimagined. Creatures of land and sea inspire a completely new form of life, for an uniquely enchanting post world experience.

Unit 1213, Buliding No. 12, TaiKooLi, 8 Middle Shamao St, Jinjiang Qu, Chengdu, Sichuan, China

Phone. +86-28-65022026

Mon~Sun. 10:00 am~10:00 pm

Daegu, Korea

Gentle Monster’s daegu flagship store is the starting point of [ secret neighbors ] campaign which adapted its first secret theme, ‘laundry’. trace left behind by tsony train, eli sebastian, and david sakhai who criticized society through act of forgery are found within.

106-4 Donseongno 3-ga, Jung-gu, Daegu, Korea

Phone. +82-53-252-5121

Mon~Sun. 12:00pm~09:00pm

Hong Kong

Gentle Monster flagship store in Hong Kong ‘the platform’ introduces the story of the city of Hong Kong, the heart of asia where diverse cultures coexist. the theme ’Platforms’ and ’Train’, where thousands of people and their stories come and go, is applied to each spaces in different colors and unique concept to develop a single story.

25 Lan Fong Road, Causeway Bay, Hong Kong

Phone. +852 2612 1968

Mon~Sun. 10:30 am~9:30 pm

Hongdae, Seoul, Korea

’The Scent’ searches and studies natural aromas and delicate scents in search for the perfect natural balance.

404-5, Seogyo-dong, Mapo-gu, Seoul, South Korea

Phone. +82-2-3144-0864

Mon~Sun. 12:00pm~9:00pm

Nonhyeon, Seoul, Korea

Gentle monster’s first flagship store consists of two floors. Get onboard to reach a unique space and explore the many rooms conveying stories that take visitors on an unforgettable journey.

192-10, Nonhyeon-dong, Gannam-gu, Seoul, Korea

Phone. +82-2-3443-2126

Mon~Sun. 11:00am~08:00pm

Shanghai, China

Shanghai, the historical city and symbol of china’s prosperity, reimagined as flagship artisan. the artisan captures the pure emotion and thoughts of a master artisan and his atelier. flagship artisan’s space is designed through the union of contrast matter such as steal and tree’s, along with the harmony of tangible material and sound.

No. 798~802, Huangpu District Huaihai Road, Shanghai City, China

Phone. +86-21-64400781

Mon~Sun. 10:00 am~10:00 pm

Sinsa Parallel, Seoul, Korea

An experimental side track from our extravagant flagship locations, a slightly more naturalistic approach towards design. ‘Gentle Monster Parallel’ presents a selection of colors and frames from our 2017 collection, specifically curated to accentuate the design concept and inspiration behind the space.