Karen Walker understands women and glasses and this collection reflects this modern multiplicity of identity. The Transformers collection marks the first time the designer has put herself in front of the camera to helm the campaign.
The need to be “more than one woman” on a daily basis reflects Karen’s real life and examines the role we play as women. Transformers range is intended to provide an “eyewear wardrobe” with adventurous, graphic new shapes in both metal and acetate frames.
“In an average day I need to take on so many different personas. That’s modern life for all women. The images for this campaign sprang out of wanting to reflect that.” – Karen Walker
The Transformers collection featured 9 shapes, amplifying the playful mood of Karen Walker Eyewear with exaggerated proportions including oversized squared, shield and graphic cat eyes.
Check out the full collection here!
