Los Angeles based luxury eyewear brand Kingsley Rowe launches their second campaign entitled – Summer Loving, created to celebrate the inspired and effortless style of a classic California summer.

The brand tapped a quintessential summer location in Los Angeles, Malibu Pier to host the spring/summer 2016 collection. Setting the tone for Summer Loving, and shaping their vision into inspire by the colours and textures of the coastline and beaches, the smooth ocean against the rocky sand reflects the collections balance of Italian acetate and stainless steel metal combinations.

The colour palette is drawn from the ombre shades of the ocean in salty blue hues, and the layers of rocks in rich granite shades, while the sun lenses are in solid, ombre and mirrored shades. The collection features four new styles, each in 3 to 4 new colours. Three of these styles are available in both sun and optical variations. All styles are unisex. Styles range from $248 – $285.

Designed in Los Angeles by Romy Kurlansky, Kingsley Rowe’s unisex collection of both optical frames and sunglasses finds balance between craftsmanship and design. Structurally sound and beautifully made, each pair is immediately recognized by its signature hexnut detail, found on the frame front and temple tip, representing the combination of the brand’s classic heritage craftsmanship and contemporary style.