Prada has refashioned its most popular eyewear frames in wood for a new collection titled Prada Raw. To launch the range, the Italian brand enlisted six fashion illustrators to interpret the sunglasses with pen and paper.

Joining Australian fashion illustrator Megan Hess for the project are Carly Kuhn, Blair Breitenstein, Judith van den Hoek, Wong Ping and Vida Vega.

Prada invited six fashion illustrators to launch its new eyewear collection

Prada invited six fashion illustrators to launch its new eyewear collection

Prada invited six fashion illustrators to launch its new eyewear collection

An entire digital experience, Prada Raw Avenue, will launch on June 27 in Australia showcasing the works and animations of the six artists. The eyewear collection will be available at Prada boutiques and Sunglass Hut.

Source: Vogue AU